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What Is the Holder Rule and How Does It Protect Consumers?

Gavel on desk for post: What Is the Holder Rule and How Does It Protect Consumers?

If you’ve ever financed a purchase, such as solar panels, and faced issues with the seller not fulfilling their promises, you might have heard of the Holder Rule. 

Created to protect consumers from fraudulent practices, this rule can be a powerful tool when dealing with dishonest sellers and lenders. Here’s everything you need to know about the Holder Rule, its history, and how it applies to your rights as a consumer.

The Origin of the Holder Rule

The Holder Rule was established by the Federal Trade Commission (FTC) in 1976 to address rampant consumer fraud. At the time, unethical sales practices were widespread. A notable example is the aluminum siding scams depicted in the 1980s movie Tin Men. In these scams, salespeople would sell siding, secure financing from lenders, and ultimately, vanish without completing the job.

In response, the FTC introduced the Holder Rule. It closed the gap between a seller’s duty to deliver and a buyer’s obligation to pay. As a result, lenders who finance these purchases now share responsibility for any misconduct by the seller.

What Does the Holder Rule Say?

The Holder Rule makes lenders accountable. Any lender that holds a consumer credit contract is subject to all claims and defenses the consumer could bring against the seller. So, if a seller fails to deliver, the consumer can go after the lender who financed the purchase.


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For example, if your solar panel installer goes out of business and doesn’t honor the warranty, you can bring a breach of contract claim against your lender.

Why the Holder Rule Matters

The FTC recognized that lenders are in a better position to monitor sellers since they control the financing. By holding lenders responsible, the Holder Rule encourages them to ensure sellers are honest and reliable. Moreover, it ensures that the burden of fraudulent practices falls on the lender—not the consumer.

This legal framework protects consumers by preventing lenders from saddling them with loans for incomplete or poorly executed services.

How Does the Holder Rule Work for Consumers?

Here’s how the Holder Rule benefits consumers in a few ways, such as:

  1. Claims Against the Lender If the seller doesn’t deliver on their promises, you can file the same claims and defenses against the lender. This includes issues like fraud, misrepresentation, or breach of contract.
  1. Limits on Recovery While the Holder Rule is powerful, it does have limits. You can recover:
  • Up to the total amount you’ve already paid toward the loan.
  • Cancellation of the remaining loan balance.
  1. Attorney’s Fees Recent updates to the Holder Rule allow consumers to recover attorney’s fees, ensuring they are made whole after legal proceedings.

Real-Life Application: Solar Panel Lawsuits

In recent years, the Holder Rule has become a key legal tool for homeowners dealing with solar panel companies that fail to deliver on their warranties. When a company promises a 25-year warranty but shuts down after just a few years, it leaves consumers stuck with faulty or unfinished systems. Additionally, they might still have hefty loan payments. The Holder Rule empowers these homeowners to take legal action against the lenders who financed the purchase.

What Can You Recover?

If you file a claim under the Holder Rule, you may be entitled to:

  • A full refund of any payments made on the loan
  • Cancellation of the remaining loan balance.
  • Reimbursement of attorney’s fees, ensuring you don’t bear the cost of pursuing justice.

Why the Holder Rule Is a Win for Consumers

The Holder Rule represents a significant win for consumer rights. It ensures that financial institutions share accountability for the misconduct of sellers, offering consumers a fair chance to recover their losses. The rule places the financial burden of unethical practices on lenders. This shifts it away from innocent buyers, because lenders are better equipped to monitor and manage risks.

Need Help? We’re Here to Represent You

If you’re facing issues with a solar panel loan or any other financed purchase where the seller failed to deliver on their promises, the Holder Rule could be your key to justice. Our team specializes in leveraging this rule. We’re here to hold lenders accountable, ensuring you don’t carry the financial burden of someone else’s wrongdoing.

Contact us today to learn more about how we can help protect your rights and ensure you get the compensation you deserve.

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Nothing herein is intended, and does not, create an attorney client relationship and is for informational purposes only. The Prevost law firm is licensed in Texas and is licensed to practice law in all Texas state courts and in multiple Federal Courts and Arbitration in 46 states. Solar sales are governed by both state and federal law. The attorney client relationship will only be created after the parties enter into a signed letter of representation.